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With billions of web pages online, you could spend a lifetime surfing the Web for low price airfare, following links from one page to another. Amusing perhaps, but not very efficient if you are after some specific low price airfare information. One of the biggest complaints we hear concerns the difficulty of finding targeted information. Where do you start? Searching the Internet requires part skill, part luck and a little bit of art. Fortunately, we are here to help with the hunt.
You've probably heard of search engines such as Yahoo!, Google, and AltaVista. There are literally dozens of these tools to help you locate the low price airfare information you're looking for. The trick is understanding how they work, so you can use the right tool for the job and if the returned list of low price airfare sites is useable. We've done this and our summary below will save you hours and hours of time.
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What determines which low price airfare sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell low price airfare to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the low price airfare advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.
Once again, the low price airfare demographics of the Web are a key factor in determining whether this strategy works. It's vital to understand who uses the Internet and who visits the low price airfare sites. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback. That's why many websites require you to register. They're trying to figure out who you are and what your particular interest in low price airfare might be.
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