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The Internet abounds with all sorts of information on accommodations, but unless you can be reasonably sure of its source and accuracy, be wary. For example, information about accommodations posted in Internet newsgroups can be flawed. Even if the accommodations document contains great technical detail, there is often no hard evidence to back up the claims. Don't make the mistake of accepting gossip as truth, which may prove to be professionally and financially embarrassing.
While embarrassment is rarely fatal, more serious consequences can result from following accommodations advice posted in newsgroups or on websites. While someone may be well-meaning in offering the information, can you trust it? Is this person a accommodations consumer who has actually purchased and used the products or are they just an opinionated individual? Or are they a competitor?
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If you've spent any time online looking for accommodations, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for accommodations ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.
What determines which accommodations sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell accommodations to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the accommodations advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown here.
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| Last Updated: Thursday, 05-Jan-2012 00:00:08 MST |
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